Tuesday, November 12, 2013

Honda takes next steps in its downsizing strategy

Honda is working on a small displacement turbocharged engine based on its 1.5-litre gasoline direct-injection engine. The firm has not followed the downsizing trend but pressure to reduce fuel consumption is changing that.

SEAT Leon SC

The C-segment defines the European market. The Volkswagen Golf still defines the C-segment, and the VW Group dominates the class too – it operates here with four different brands, more than any of its rivals. Although it could be a product planning nightmare trying to ensure that they compete with other manufacturers and not with each other, the strategy seems to work.

WHAT DOES AN AUTOMOTIVE ENGINEER REALLY DO?


We spoke with Jon Mundy, an automotive engineer in the Product Innovation Team at Ford Motor Company. Listen to what he gets up to on a day-to-day basis and how he got into the industry.

Where to start... 
Do you like the idea of creating and shaping new technologies in transport and mobility, making things better, cleaner, more efficient and maybe even faster too? Then this is the career for you! Automotive engineers work closely with: